I feel this is important in all aspects of life and career etc. You want to have a good brand also known as reputation. We have all seen at some point or other in our lives what the results of having a good Brand can do. Look at Donald Trump who is the great at selling his brand because of his business success. People pay him just to use his name!!! Click  Brand to take a look at a great site that goes into great detail on Branding you or your company.